YouTube Marketing Video

YouTube marketing is a massive movement powered by social media.

Excitement is huge when captivating marketing videos spread far and wide. Technically, internet video marketing is a form of advertising, but YouTube and social media is nothing like mainstream media advertising. There is no acceptance here of the contrived 30 second video clip. If you want to be heard by the masses on YouTube have your marketing videos spread throughout the social network - your message must be unexpected, thought provoking or entertaining, and above all highly original.

Prime time broadcasting online means working within the guidelines of the social population. Major advertising companies for television and print advertising in the brick and mortar world don’t seem to grasp the entire motivation that drives user generated viral video. Marketing their way is to throw large sums of money into slick, unnatural messages. Obviously, the world has grown weary of this approach. Why else would they prefer reality as it happens, even when filmed on a very poor quality camera or mobile phone?

You can't buy consumer performance, the online population requires earned attention.

You can’t buy your way to successfully spreading your brand or message online or with internet video marketing. Marketing videos are completely opposite of controlled advertising. The less you say about your brand, the more captivating it is to the audience. Big business is comfortable being in total control of where their advertising and TV commercial are placed. This doesn’t work with permission based marketing, the very foundation of successful marketing done online. Paid placement is not how the Web is won. Here performance and meaty information delivered with far more creativity than is found on television is required. Don’t imitate the last success story hoping to cash in, that kind of marketing is only acceptable offline.

YouTube marketing videos all carry a special code, allowing any viewer to embed your video message, on any web page they feel like adding it to. Release it to the social network and let them spread it far and wide with backlinks and further embedding capabilities in place. Don’t try to control it, viral video publishing is a self-powered phenomenon. While many times a video that spreads like wildfire, is of the music or entertainment industry genre. This is not always the case, with a super creative marketing video creator - it is possible to have any kind of internet video marketing go viral.

YouTube marketing presents both awesome and worrisome things to consider in depth.

Once you allow your video marketing message to be published anywhere, you have no control of the contextual content that will surround it on a given website or blog. Censorship is not part of the Internet, like it is in mainstream media, yet internet users will still behave as any standard consumer - judging your brand by the content framing your video. For some online businesses, this won’t be an issue at all. For others, it can create problems. Weigh the options and possibilities before reaching a conclusion about this strategy. One thing is definitely certain the easiest way for your internet marketing to fail is to not define your goals and combine video with solid organic SEO. Working with WebProvise is the solution to overriding these initial concerns.

What types of YouTube videos can become viral video marketing?

YouTube viewers pay attention to a user generated video that falls neatly into categories and styles. There are two basic formats:

The most common type of viral video rises to fame purely by accident and is always real video, which is exactly why they create such huge viewer engagement. Real people are in, fake is out. Be organic and natural or you will be left behind, and not just in video marketing - in all forms of internet marketing. The population couldn’t convey this message in any stronger way than is seen in how online society reacts to marketing videos that do and do not follow the permission based, real people protocol they have unleashed. All forms of the above types of viral video can be applied to marketing videos.

Face it. Life is a reality show they would never air on TV, which is what expert marketing videos must be.

It takes a great deal of studying and analyzing to take YouTube marketing viral. There is much more to gaining huge internet marketing benefits from marketing videos gone viral, because you don’t know if they will spread like wildfire or not until they are launched and in action. The best approach is to create every clip published to your YouTube marketing channel as if it will switch into the viral video marketing mode. This is exactly the level of expert planning and creation that goes into every internet marketing video produced for the clients of WebProvise.

YouTube viral buzz is always found where no thought to embarrassment was given.

We’d love to discuss the possibilities of viral video marketing with you. Call us at 800.381.0027 for your free YouTube marketing strategy consultation. You can also fill out the handy free quote form on the left tab – we will respond very quickly.