Online Video Marketing
One of the hottest internet marketing tools today is video marketing.
Some people don’t think that video is the way to go for their business. They seem to feel that only the kids are interested, but 30% of online video viewers in social sites are 33-44 years old. Better yet, 14% of people watching videos in some form of user-generated publishing earn over $100,000 annually. Getting the wrong assumption about online video marketing could cost you – sales and exposure. Video viewers can include buying segments of all ages, as does using video marketing. So before you decide this isn’t your cup of tea, we’d like to remind you of some vital words of wisdom.
If you keep doing what you’ve always done – nothing is going to change.
If you are going to do business online, you can count on nothing staying the same! Yes, it is crazy how fast everything changes on the Internet. Yet, would you rather miss out on all the excitement and fresh ideas? This is all part of what makes the Internet fascinating place it is. Ten years ago you logged on and disabled image loading because every pixel increased your dial-up connection bill. Six years ago, broadband became the latest thing. Here in 2010, we’re watching full length television programs and box office movies online. Video marketing has just begun being developed. Give it a year, maybe two. You won’t amount to anything if you don’t have video, so it’s best to keep up and step into the 21st century.
Video, SEO and social media marketing are changing everything.
All ages catch videos online to watch news or weather, sports, music and yes… video marketing. Not by force, like mainstream TV, but because they want to. If you have used the right SEO with your online video marketing, and made the media embeddable, it can show up just about anywhere online. This is a good thing. Let the target audience spread your message hither and yon. This user-generated spreading of a well produced marketing video - SEO optimized and with a clear goal - can become a very effective strategy for brand building and target traffic generation.
I’m not in entertainment, what will video marketing do for me?
- Grab your visitors’ attention immediately, with sound and action delivered in living color.
- All famous brands have a story; online video marketing makes sharing it better than ever before.
- Introduce your innovations and bring your best ideas to life.
- Increase your traffic retention power. If your video is really great, your returning visitor metrics will also grow. The best videos generate a great deal of interest that can expand your original goal horizons.
- Create a marketing video cool enough to go viral, and your word of mouth action will skyrocket. It isn’t easy creating a buzz, but online video marketing can make it happen almost effortlessly. Better make sure it’s top drawer start to finish.
- If you are going to do business with media that puts your product or service where the action is at, to bring your website into the 21st century you need video marketing.
Not all online marketing videos have the same purpose of intent.
The type of video, SEO and goal you set for this internet marketing tactic, will depend on what you intend it to do for your product or service, brand or business. Where you plan to originate your video marketing launch, determines what type of message you will want the script to create.
There are three types of online video:
- YouTube Marketing - a buzz created on social media sites like this one could go viral.
- Conversion Video - clips created for viewer engagement.
- Educational Video - creates product and service awareness.
Online video marketing is today’s fastest growing business website feature.
This exciting new form of internet marketing can do a great deal for your visitor’s experience, and their perception of your company. It can increase sales, develop new leads or provide you with future customers that you have educated yourself. Embedded video, SEO and Google analytics can tell you a great deal more about your organic search traffic, than a website that is built on text and graphic images alone.
The speed at which a person’s internet connection moves right now, won’t start going backwards. Adding video marketing to your other SEO internet marketing strategies is savvy. This new staple for your Internet marketing toolbox is here to stay. Online video marketing will only get better as the next big thing evolves into something even better.
Welcome to the future. Things are bound to get more interesting tomorrow.
We’d love to discuss your online video marketing needs with you. Call us at 800.381.0027 for your free video marketing consultation. You can also fill out the handy free quote form on the left tab – we will respond very quickly.
