On May 25, 2010, three years after the release of the first iPhone, the website A List Apart published a post by Ethan Marcotte. Marcotte, a website designer, was writing about the new challenge designers faced in creating sites that looked good on mobile devices. At that time, when it became obvious that old methods ... [Read More]
Try doing a web search for something you’re interested in buying. Maybe, for example, you just earned a new office space at work and you’ve been thinking about decorating the walls so that you don’t feel like you’re walking into a white-washed jail cell each morning. Run a search for “art posters.” Click on one ... [Read More]
Among marketing professionals, it's widely accepted that one of the most important marketing trends of 2013 is inbound marketing. In case you're unfamiliar with the term, it refers to a relatively new, Internet and social media-driven style of marketing in which marketing and branding is pursued in a more indirect, passive manner. Inbound Versus Outbound Marketing ... [Read More]
By now, your business probably has a Facebook page. With any luck, you also have a Twitter account, a LinkedIn account and a YouTube channel. Perhaps on a regular basis, such as once per day, once every other day or once per week, you make an effort to say something interesting on one or all ... [Read More]
According to the marketing research company Latitude, 55 percent of smartphone owners are more likely to visit a store after they receive a location-based alert on their phones. In the same study, Latitude found that 63 percent of their participants plan to do more shopping via mobile devices in the upcoming years. These statistics should lead ... [Read More]
At WebProvise, a full-service digital marketing agency, we are always looking out for the newest trends in digital marketing. What online marketing trends should you be aware of in 2013? Here are five that we think are especially important. 1. Smartphone Marketing In case you haven’t noticed, nearly everyone in America either has a smartphone already or ... [Read More]
Magento is the hottest content management system for e-commerce websites on the market today. A free, open-source software e-commerce solution that is fully customizable, e-commerce site owners are flocking to Magento in droves. What makes Magento so popular? Here are five reasons why people are using Magento. 1. It’s free. Like WordPress and other popular CMSs, Magento ... [Read More]
Though press releases have traditionally been distributed to news outlets, today’s business technology services can leverage the power of the Internet to send these information-rich tools out through a variety of channels. By leveraging blogs and social media as well as news outlets, you can use press releases to increase awareness of your business on ... [Read More]
As a business owner, you have many options when it comes to website performance optimization. Tracking visitor behavior is one of the best ways to ensure that your website is working for you. You can do this through in-depth web analytics, or you can choose to track conversions from the different marketing channels your business ... [Read More]
If you're a woman in sub-Saharan Africa between the ages of 15 and 24, you are two to six times more likely to become infected with HIV (Source: Segal Family Foundation). If you're a girl living in that region, there's a 75 percent chance you are not enrolled in school (Source: FAWE). Furthermore, according to ... [Read More]