When is Internet Marketing Important?
Online marketing strategy forms a bridge to your buying group.
Many newcomers to doing business on the Internet assume that with your website built and launched with the best search engine optimization in place… they have arrived. Actually, at this point you have just built your store and office, a place set adrift in a landscape created by 231.5 million disconnected domains. This is the point where you need traffic, and the importance of internet marketing starts to formulate in your mind. No one will find you for quite some time, without an online marketing strategy. This is why you need a powerful, SEO rich internet marketing plan.
Not realizing the importance of internet marketing is fatal.
If you were doing business in the brick and mortar world, you would know right away that you need business cards, a sign at the curb or on your company fleet and some forms of advertising. Without these, your offline world business would be suffering for customers.
Online everything is very different, both awesome and awful all at once.
The internet is awesome for those who grasp the crucial value of having the best internet marketing plan. This plan must also pair a very comprehensive online marketing strategy up with a big, informative website. A very user friendly, professionally designed website that presents the greatest products and full customer service. Armed in such a fashion, these businesses go on to make phenomenal revenues online. It is true, average people can become millionaires doing business on the internet. These are the big dogs, the guys who went from sleeping in their car - to being millionaires in a rather short span of time. This is a classic example of the importance of internet marketing. Without an expert, fully developed marketing strategy that encompasses a wide range of powerful tools, you will fail as has been proven repeatedly.
Google is not a telephone directory or community bulletin board.
Look, the Yellow Pages don’t care who buys space or goes with their free listing in the book. Without an online marketing strategy, you aren’t going to show up in search where anyone will look for your products or services. Search engines put a huge amount of weight on the quality of the organic results they deliver to their customers. While it is free to use Google, Yahoo or Bing to surf for just what you seek – every faithful search user is treated like a customer of sorts. Without this massive amount of users, search engines would be out of business! If you want tons of traffic, excellent sales and beautiful ROI – get with the program. The alternative is very painful and ugly.
Top Reasons Why Your Online Marketing Strategy Is Crucial:
- 90% of the businesses that start up on the internet fail.
- 10 weak pages or less do not a website make - these businesses are nothing in Google’s eyes.
- 61% rely on user reviews to gather product info or research before making a purchasing decision.
- 65% of online shoppers make online buying decisions based on social media – blogs and social sites.
- 42% of online shoppers leave a site without finalizing a purchase because they couldn't get a question answered about items in their shopping cart.
- 41% decided not to purchase something at the last minute from a website, because they couldn't readily find a piece of information about the product or service.
- 53% of online shoppers say retailers search listings offer only generic, one-size-fits-all content in organic searches.
- 85% of a site’s traffic comes from organic links found on the 1st page of search results.
- 75% of all internet users don’t look past the first and second page of search results.
- 56% of global internet users never look past page one of their organic search results.
- 28% of select who to purchase from between search listings numbers 1 – 5 of page one.
The importance of internet marketing is very simple.
You will never make page one or even page two of Google, if you lack a wide net of continual, effective marketing vehicles online. Without the right, and correctly implemented, online marketing strategy - you are not going to do very well selling online. You need all the most effective marketing tools used in methods that cover a broad variety of options and vehicles. Your internet marketing strategy must make effective use of fully researched search engine optimization. Not just on your website pages, but also in your catalog descriptions and on into each advertising or marketing module you employ.
The bottom line is that if you fail to see the importance of internet marketing… You aren’t going to become incredibly lucrative doing business online. In fact, you could join the ranks of the 95% who fail as an online entity.
